Job Description
Overall purpose of the job: The incumbent, will plan, execute and measure regional marketing campaigns in order to achieve the commercial targets for the respective region and brands. This role will require daily collaboration by understanding the national marketing campaigns, as well as the specific sales challenges and opportunities in the regions. The incumbent will support districts and various brands by understanding the demand for marketing and related material and ensure that they are sufficiently supplied with materials to carry on with the sales function in an effective manner. The incumbent will also collaborate with the communications resources to ensure that each district is support by a strategically relevant content and communications strategy. Ensuring marketing support for the brands and region, brand positioning, direct marketing, sales enablement and assisting with retention plans.
Requirements
• Marketing diploma – minimum criteria
• Minimum 7 years’ as a corporate Marketing Specialist
• Agency experience advantageous
Skills
• Good written and oral communicator
• Ability to establish and maintain internal networks – Organisational agility
• Good time management
• Customer focus
• Must be able to manage stress and deadlines
• Highly motivated individual
• Works well under pressure
• Attention to detail
• Ability to work alone and in a team environment
Duties and Responsibilities
• Coordinate all above and below the line marketing activities in locations of responsibility
• In alignment with the national marketing strategy, plan and implement promotional campaigns and on the ground activations for all Fidelity brands
• Ensure regional marketing budgets are managed efficiently and transparently
• Ensure weekly reporting on success of regional marketing activities
• With the help of regional admin staff ensure sales material and collaterals are implemented and delivered on time
• Ensure a consistent brand experience
• Achieve lead generation targets per region and district monthly
• Create and manage on an ongoing basis a monthly action plan with lead targets for each district of responsibility
• Grow awareness, liking and consideration for the brands in the region through consistent messaging, relevant positioning and positive communications initiatives