Job Description
We are looking for a skilled, creative, conceptual copywriter with at least 5 years of experience in conceptualising and producing engaging copy for through-the-line channels including, ATL, BTL, direct marketing, and digital. The candidate should have a strong background in financial writing, and extensive agency or marketing experience, specifically in creating compelling marketing copy for a range of channels including Google Ads, PMax Ads, social media, WhatsApp, and website landing pages. A keen understanding of the financial services industry is a must. Debt counselling knowledge is advantageous.
Requirements
• A bachelor’s degree in marketing, copywriting, communications, or a related field.
• Proven experience as a financial copywriter (non-negotiable).
• Exceptional writing, with a stand-out portfolio that demonstrates conceptual thinking and execution thereof across channels.
• Strong digital skills.
• Proofreading skills.
• Familiarity with SEO is an advantage.
• Deadline-driven, with strong project management skills.
• Good presentation skills.
• Strong administrative and organisational skills.
• Must align to IDM’s values.
Skills
• Proficient in MS Office 365, Google Docs, Asana, Microsoft Teams.
• Strong sense of self-discipline and ethics.
• Organised, with good time-management skills.
Duties and Responsibilities
• Conceptualise and produce compelling, impactful copy across our brands and platforms.
• Ensure your copy aligns with brand guidelines and design industry standards.
• Conceptualise how campaigns may be represented by the design team.
• Adept at every kind of copy production, from social media posts, banner copy, web copy, and display ads, to Google Ads, scripts, and more.
• Report to the In-House Agency Lead, who will provide you with project specifications and deadlines.